This article explains how the approach to sales is undergoing fundamental change as organisations gain access to data that was previously unavailable. Analysing sales performance helps us decide what to do next in terms of generating leads, product focus and improved lead times. And it is easier than ever before to track our progress and grow our revenue.
Are you being data smart with your smartphone? Recently, the new shiny iPhone XS and XR entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading… Read More >>
Big Data is fuelling the AI revolution The Strava saga highlights contentious issues surrounding ‘Big Data’, a term that describes the volunteered and observed information collected from internet users and connected objects. The issues include privacy, ownership, the privileges and responsibilities of data-gatherers and the… Read More >>