Understanding how a customer or prospect VALUES your service is critical to getting pricing correct. This article details an approach to understanding value and various other important factors to grow the profitability of your business.
If you’re starting a business, the odds are stacked against you from the get-go. Statistics* indicate that more than 60 per cent of small businesses will close within three years of starting. Similarly, it’s a rare business that gets the traction required to turn over… Read More >>