Understanding how a customer or prospect VALUES your service is critical to getting pricing correct. This article details an approach to understanding value and various other important factors to grow the profitability of your business.
Read how OBT’s Business Solutions team can help ensure your pricing strategy will support your business, irrespective of whether you are prioritising new customer acquisition, revenue growth, profit growth, entering new markets or market share growth.
We stress how pricing is a critical component of a profitable business and the numbers to track while improving profitability.
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